Who is the NBA’s new chief marketing officer Tammy Henault?
Tammy Henault has been given the role of chief marketing officer by the National Basketball Association (NBA), which made the announcement today. According to the organization, she will be in charge of leading all global marketing activities for the NBA and its affiliate leagues. The goal of these efforts is to engage fans and enhance the organization’s purpose to inspire and connect people all over the world through the game of basketball. In addition to this, she will play a leading role in driving the launch of the NBA’s platforms, working hand-in-hand with the product and content teams on the revamped NBA App and NBA ID, the league’s new global membership program providing fans advantages and rewards.
The association claimed that Henault would report to Mark Tatum, the deputy commissioner, and chief operations officer of the NBA, and will officially join the league on November 21, 2022. This information was provided in connection with her new job.
INBOX — NBA announces that Tammy Henault has been named new chief marketing officer of the NBA.
— Herb Scribner (@HerbScribner) October 27, 2022
According to Mark Tatum, the deputy commissioner, and chief operating officer of the NBA, Henault is a marketing and media executive who has won awards for her work and possesses experience as well as an established track record in the areas of audience acquisition, retention, and engagement. “As the NBA continues to prioritize our direct-to-consumer offerings, we are excited for Henault to join our team and help us forge meaningful connections with NBA fans around the world,” he added. “We are excited for Henault to join our team because she will help us forge meaningful connections with NBA fans around the world.”
Before being promoted to her current position, Henault oversaw a group of more than 150 employees at Paramount Global who were responsible for audience development, customer acquisition and retention, brand, partnership, and performance marketing, and other marketing-related activities. She was also in charge of managing the team. In addition to this, she had previously held the position of managing director of consumer marketing for digital products at The New York Times. In this role, she was responsible for leading the acquisition and retention marketing team for the publication’s digital subscription business. In addition to that, she worked in a variety of direct-to-consumer and performance marketing jobs at the People, Time, and InStyle magazine divisions.
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