LeBron James’ Lobos 1707 pips Michael Jordan’s Cincoro at World Spirits Tequila competition
LeBron James is well-known around the world for a variety of things, but most notably because he is regarded as the greatest NBA player of his generation. Although the Lakers star has dominated the league for almost 20 years and has a strong argument for being the best player ever, most league fans still believe Bulls legend Michael Jordan holds the honour.
LeBron is already rapidly catching up to Michael Jordan’s legacy off the court, even though he may still have a ways to go before he can close the gap to him on it. According to Forbes, James recently passed the $1 billion mark while still competing at a high level in the league.
LeBron James’ liquor company edges Michael Jordan’s Cincoro tequila
James invests heavily in the tequila company Lobos and constantly promotes it on social media. In the 2022 San Francisco Spirits competition, Lobos just defeated Michael Jordan’s Cincoro tequila.
LeBron James beat Michael Jordan…in a tequila competition.@KingJames' Lobos 1707 Tequila has been named 2022's Best Reposado Tequila, beating out MJ's Cincoro Tequila & 100 other brands.
Maverick Carter, Rich Paul, Anthony Davis & Draymond Green are also investors in Lobos. pic.twitter.com/qvoxyA6N1R
— Joe Pompliano (@JoePompliano) June 27, 2022
LeBron has spent his entire life pursuing Jordan. Of course, we’re referring to the NBA, not the tequila industry. He presently trails the NBA GOAT by two rings (as most people call him). Long before he was selected in the NBA, LeBron was compared to Michael Jordan. He was ‘The Chosen One,’ destined to succeed Jordan once he adapted to the NBA.

In the battle, LeBron’s brand of tequila defeated Michael Jordan’s, which is sure to sting the GOAT given how competitive he is. LeBron continues to advance in the economic sector as he works to acquire an NBA club, so this is another triumph for him.
James will be eager to try and outperform Jordan on the court even if he may be able to grin about this specific victory. James is aware that if he can win a few more titles, the narrative could wind up tilting in his favor. Some fans would claim that this is impossible given how many Finals losses are a part of his career.
The staff at Lobos was ecstatic with the outcomes. Diego Osorio, the owner of Lobos 1707, said, “We are really delighted to have our tequila acknowledged by the most famous spirits competition in the world.
“Our pledge to provide a product with great flavour has always been our first focus, and winning this award shows that we have succeeded in doing so. The reaction from customers to our Reposado tequila has been astounding and inspiring.
With over 5,000 distinct alcoholic brands competing, this year’s tournament was the biggest one yet. Because of how expertly the tequila was produced, LeBron and his business partner Maverick Carter invested in Lobos.
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