How NBA and PSG star Kylian Mbappe’s Zebra Valley partnership is bringing football and basketball fans closer

There were several shocks during the NBA Draft 2022, one of them was seeing PSG superstar and avid basketball enthusiast Kylian Mbappé. Putting Kylian Mbappé and NBA in the same sentence seemed unlikely, but the Great League and the French striker will work hand in hand on various content projects in the future. We will of course follow all this very closely.

Image Credits – Liverpool.com

Kylian Mbappe and NBA tied together with a multiyear partnership

A multi-year content development relationship between the National Basketball Association (NBA) and Zebra Valley, the recently founded production business of FIFA World Cup champion, France National Team member, and Paris-Saint Germain forward Kylian Mbappé, was revealed today.

The collaboration officially began last night at the NBA Draft 2022 presented by State Farm at Barclays Center in Brooklyn, New York. Mbappé attended the Draft alongside 15 French children and youth from his foundation, and they posed for pictures on stage before the Draft with NBA Commissioner Adam Silver and some of the draftees.

“The strategic partnership between Zebra Valley and the NBA represents a significant step in bringing football and basketball fans together around premium content by telling stories that matter,” Mbappe said in a release. “We look forward to working with the NBA team to encourage dialogue among global communities and make cultural conversations more relevant.”

“Drafting Kylian Mbappé into the NBA family speaks to the global appeal of NBA basketball and the convergence of the league, the global football community, and popular culture,” said NBA Head of Fan Engagement and Direct-to-Consumer for Europe and the Middle East, George Aivazoglou.  “We look forward to working with Kylian and the Zebra Valley team to create unique, compelling content that will engage and inspire fans around the world.”

Mbappé and the NBA should thus work together frequently in the future, and this also demonstrates the striker for the Blues’ intense interest in the American League. We specifically discover that Mbappé started following the NBA after the 2019 Finals and that he particularly watched all of the 2022 Finals live with Rémi Reverchon on beIN Sports. We know the answer to the question of which team is his favorite. Kiki stated without hesitating who the Lakers were in an interview with colleagues from ESPN. Funny when you consider the parallels between PSG and the Angelinos at the present (Coach change, two of the three stars receiving criticism this year, and having to take the stage again the next year)

 

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