Tom Brady & Alex Guerrero Partnership Dissolved? TB12 Seems To Be Closing
TB12 is shutting its Foxborough, Massachusetts location as former New England Patriots quarterback Tom Brady and trainer Alex Guerrero split ways. In a note to customers, the business’s main body coach, Joseph Koudelka, disclosed that the store is relocating to Franklin, Massachusetts, and will be renamed as TBRx, which stands for “Total Body Recovery.”
Tom Brady & Alex Guerrero Partnership Dissolved? TB12 Seems To Be Closing
Dale Arnold, a former NESN broadcaster, started it all with a tweet.
“Word I’m hearing is that Tom Brady and Alex Guerrero are no longer in business together,” Arnold wrote on X on Tuesday. “TB12 seems to be closing all facilities and there may be a new business model for Brady.”
REPORT:
Tom Brady and Alex Guerrero are no longer in business together.
TB12 closing all facilities and there may be a new business model for Brady.
Per: @DaleEArnold pic.twitter.com/UCRubjR5tp
— Savage (@SavageSports_) October 10, 2023
Brady and Guerrero manage TB12, which has locations in Boston, Foxborough, Tampa, Los Angeles, and New York City.
The firm is focused on health and performance, and it promotes and distributes fitness items such as equipment, clothes, and food.
According to a recent Boston Globe investigation, Guerrero did not overtly reject the claims, but instead emphasized their continued collaboration, saying, “Tom and I are still in business together.”
Reports Say Tom Brady is No Longer in Business with Alex Guerrero as TB12 Fitness Has Been 'Losing Tons of Money' https://t.co/ktfhFAbbeW pic.twitter.com/iIF3uaAp2y
— Barstool Sports (@barstoolsports) October 11, 2023
However, indicators of TB12’s status change began to appear.
On the TB12 website, clicking on a shop locator resulted in a “page not found” warning, signalling a probable shift in the company’s strategy.
Clients from their Foxborough shop, as well as other locations, will be accepted at the new site. The Foxborough facility will close on October 20, while the Boston location closed in May after more than three years of operation.
Tom Brady and Alex Guerrero are no longer in business together, and TB12 will be closing all its facilities, according to @DaleEArnold. pic.twitter.com/kSwzg4IsJA
— Boston Sports Gordo (@BOSSportsGordo) October 11, 2023
According to WEEI in Boston, Brady and Guerrero will separate as business partners because the “business side of TB12 was not working in Brady’s favour, and he sold off most of his share of the company close to a year ago.”
“TB12 was losing tons of money,” a source told WEEI.
Here’s the story on the Tom Brady/Alex Guerrero split. ⤵️
Per a source, TB12 will rebrand to TBRx, Brady out of business with long-time body coach.
✍🏼More here For @WEEI: https://t.co/MtDaEzSZDh
— Mike Kadlick (@mikekadlick) October 11, 2023
Brady and Guerrero both sat courtside for Game 1 of the WNBA Finals in Las Vegas.
Brady and Guerrero ran TB12, which had locations in Boston, Foxborough, Los Angeles, New York City, and Tampa. The stores specialize in health and performance, as well as offering workout equipment.
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