Tom Brady & Alex Guerrero Partnership Dissolved? TB12 Seems To Be Closing

TB12 is shutting its Foxborough, Massachusetts location as former New England Patriots quarterback Tom Brady and trainer Alex Guerrero split ways. In a note to customers, the business’s main body coach, Joseph Koudelka, disclosed that the store is relocating to Franklin, Massachusetts, and will be renamed as TBRx, which stands for “Total Body Recovery.”

Tom Brady & Alex Guerrero Partnership Dissolved? TB12 Seems To Be Closing

Dale Arnold, a former NESN broadcaster, started it all with a tweet.

“Word I’m hearing is that Tom Brady and Alex Guerrero are no longer in business together,” Arnold wrote on X on Tuesday. “TB12 seems to be closing all facilities and there may be a new business model for Brady.”

Brady and Guerrero manage TB12, which has locations in Boston, Foxborough, Tampa, Los Angeles, and New York City.

The firm is focused on health and performance, and it promotes and distributes fitness items such as equipment, clothes, and food.

According to a recent Boston Globe investigation, Guerrero did not overtly reject the claims, but instead emphasized their continued collaboration, saying, “Tom and I are still in business together.”

However, indicators of TB12’s status change began to appear.

On the TB12 website, clicking on a shop locator resulted in a “page not found” warning, signalling a probable shift in the company’s strategy.

Clients from their Foxborough shop, as well as other locations, will be accepted at the new site. The Foxborough facility will close on October 20, while the Boston location closed in May after more than three years of operation.

According to WEEI in Boston, Brady and Guerrero will separate as business partners because the “business side of TB12 was not working in Brady’s favour, and he sold off most of his share of the company close to a year ago.”

“TB12 was losing tons of money,” a source told WEEI.

Brady and Guerrero both sat courtside for Game 1 of the WNBA Finals in Las Vegas.

Brady and Guerrero ran TB12, which had locations in Boston, Foxborough, Los Angeles, New York City, and Tampa. The stores specialize in health and performance, as well as offering workout equipment.

 

 

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