Taylor Swift’s Promotion Makes NFL Negotiate Deal With Kyle Juszczyk’s Wife Kristin Juszczyk
When Taylor Swift wore a personalized puffer jacket to a Chiefs playoff game, Kristin Juszczyk, the maker of these jackets, became well-known. Juszczyk is allegedly in talks with the NFL to have her drawings turned into official goods, as the league recognizes the demand from fans.
The league acknowledged rising fan interest, especially from women, even if it did not provide statistics on goods sales.
View this post on Instagram
View this post on Instagram
“We have known about Kristin and her work for some time now and had an ongoing dialogue with her,” cited an NFL representative, as reported by Sportico. “We’re continuing to explore opportunities to work together.”
The attire of multiple NFL players.
View this post on Instagram
View this post on Instagram
Kristin Juszczyk is a self-taught designer who does not currently have her designs available for purchase. She would require an NFL license in order to join the market, and she would have to meet stringent requirements such as having three years of manufacturing expertise, guaranteeing a minimum royalty of $100,000, and having a $6 million liability coverage.
Since her NFL jersey jackets were sported by the likes of Taylor Swift, Brittany Mahomes, and Taylor Lautner, Kristin Juszczyk has gained nearly 400,000 Instagram followers, which is more than any player in the NFL in the 4-day time period. pic.twitter.com/Twq79y5Flf
— bknown (@bknown_) January 16, 2024
Notwithstanding obstacles, Swift, Brittany Mahomes, and Taylor Lautner wore her coats, which attracted a lot of attention online. Juszczyk even surpassed NFL players in her short Instagram follower count, having amassed around 400,000 followers in a short amount of time.
View this post on Instagram
View this post on Instagram
The coats were also worn to a playoff Lions vs. Rams game, which increased interest in her creations.
As time went on, she began to create costumes for NFL players, like Deebo Samuel and Brandon Aiyuk, as well as other NFL wives, like Brittany Mahomes and Simone Biles, who is married to Green Bay Packers safety Jonathan Owens.
View this post on Instagram
View this post on Instagram
By attending events at Levi’s Stadium and working with 49ers fans to create bespoke gameday ensembles, the designer actively interacted with the team.
