REVEALED: How Much Did Apple Music Agreed to Pay to NFL For Super Bowl Half-Time Sponsorship to Outbid Pepsi?
The NFL confirmed Apple Music as the new sponsor of the Super Bowl halftime show early on Friday morning. The multi-year partnership will start on February 12 in Glendale, Arizona, during this year’s Super Bowl.
The multi-year partnership unites Apple Music, which celebrates musicians, songwriters, producers, and fans, and offers the best music listening experience in the world with a catalog of over 90 million songs and immersive sound powered by Spatial Audio, with the Super Bowl Halftime Show, the most watched musical performance of the year.
With the iPod and iTunes, Apple transformed the music listening experience, and Apple Music carries on the prestigious heritage today. Pepsi, the show’s previous ten-year sponsor, has been replaced by Apple Music.
Apple Music and NFL Super Bowl deal details revealed
A five-year arrangement worth $50 million per year for a total of $250 million was reached between the two parties. In 2012, Pepsi purchased the naming rights as a component of a broader 10-year, $2 billion agreement.
Apple Music will replace Pepsi as the main sponsor of the Super Bowl halftime show. The NFL had been shopping around for the deal for about $50 million, said three people familiar with the negotiations. https://t.co/gVj8oqiV1n
— The New York Times (@nytimes) September 23, 2022
Despite not hosting the renowned halftime show, Pepsi is still an NFL sponsor. The biggest yearly TV event often has its highest viewership during the halftime performance. The lineup of Dr. Dre, Snoop Dogg, Eminem, Mary J. Blige, and Kendrick Lamar attracted 120 million views in February.
Apple and the NFL are still in discussions about a potential agreement to offer the Sunday Ticket out-of-market package and purchase a portion of NFL Media holdings.
See you in February. #SBLVII pic.twitter.com/XhaaYnvuk0
— Apple Music (@AppleMusic) September 23, 2022
The NFL started outlining a concept of collaborating with a cutting-edge digital or content firm to significantly boost the content and marketing prospects surrounding the 12-minute Super Bowl performance as it became apparent that Pepsi was not likely to renew in 2021.
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