NFL Has Attracted 62.5 Million Viewers All Around The World In 2023, Swiftly Leaving Out Taylor!

62.5 million people watched the Kansas City Chiefs defeat the San Francisco 49ers in Super Bowl LVIII on television throughout the world. The global fan base for the NFL is still growing, and this is reflected in the 10% growth in foreign viewing over 2023.

NFL Has Attracted 62.5 Million Viewers All Around The World In 2023, Swiftly Leaving Out Taylor!

“The global interest in our game continues to grow rapidly, from fandom to participation, and the increase in international viewership underlines this,” said Peter O’Reilly, executive vice president, club business, major events & international at the NFL. “The Super Bowl is a moment that fuses sport and entertainment like nothing else, and Super Bowl LVIII was no exception, bringing together fans in every time zone around the world for a football and cultural spectacle. The global growth of the game is a major strategic focus for the league and the 32 teams, and we look forward to continued momentum in the coming years.”

It was enough to make a regular football fan sneer. However, it was also sufficient to increase the number of “Swifties” watching the NFL by hundreds of thousands, if not millions.

Over 17.9 million people follow each other on all worldwide social media platforms, a gain of over 1.3 million from the previous season. Over 12 million interactions were seen across 2,400 pieces of content during the week of Super Bowl LVIII, accounting for over 20% of all new followers.

Over 50 in-market activations took place for Super Bowl LVIII throughout the globe, including official NFL watch parties in seven major markets: Australia, Brazil, France, Germany, Ghana, Mexico, and the United Kingdom. These events were hosted by partners, broadcasters, and clubs that are a member of the NFL’s Global Markets.

Swift started dating Kansas City Chiefs tight end Travis Kelce last season, and the couple’s courtship garnered immediate notice in areas and on platforms where the NFL is rarely discussed. Swift rose to prominence as the largest and most noticeable celebrity fan in the NFL. It was also an economic triumph for the league, since it appears that her fascination with a football player sparked interest in the sport among a large number of her admirers.

Swift did, in fact, attend the Super Bowl. And before and throughout the game, that received a ton of press coverage. We’d heard about her flight from a concert in Japan to Las Vegas. She indicated to us where she was seated. She showed her entourage to us. Of course, we also noticed her attire.

The NFL indicated that the increased foreign viewership had an effect on NFL Shop item sales. Comparing NFL Shop locations in Europe, Canada, and Mexico to Super Bowl LVII, overall sales increased by 39% year over year.

Over 195 nations or territories and more than 25 languages broadcast live coverage of Super Bowl LVIII. Of course, though, none of this fantastic foreign expansion comes close to the attention the NFL receives back home in the United States.

According to a Nielsen and NFL study conducted in the US, Super Bowl LVIII was watched by almost 210 million people.

 

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