Maria Sharapova’s Agent Discloses Financial Loss From Not Emulating Tiger Woods’ Business Approach In Tennis
Max Eisenbud, the agent for Maria Sharapova, recently talked about how Sharapova mimicked Tiger Woods’ branding approach by reducing her endorsement commitments to a mere 16 days annually. Eisenbud, who has mentored Sharapova since she was twelve years old and has also counseled other tennis luminaries like Li Na and Emma Raducanu, emphasized the need to juggle professional commitments with maintaining peak performance.
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He disclosed on the podcast “Served with Andy Roddick” that Woods only allotted three weeks per year to sponsor appearances.
An expensive choice
To protect the integrity of her training and performance program, Sharapova stuck to this rigorous schedule even though it may mean forgoing significant revenues.
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Though financially constrictive in the short term, Maria Sharapova’s tactic of copying Woods’ approach allowed her to keep control over her brand image and prevent overexposure, which probably increased her long-term attractiveness and marketability.
“Mark Steinberg was a colleague of mine who worked on the 13th floor, I spent a lot of time with him to figure out how does Tiger do it, you know, Tiger had a lot of deals,” Eisenbud said.
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