Know the reason why the famous Olivia Dunne is not worried about her social media counts
Between TikTok and Instagram, Olivia Dunne is followed by more than 12 million people. Even Twitter and Snapchat are not included in it.
The 20-year-old LSU gymnast has more fans than any other college athlete on the planet. Not a single. When it comes to NCAA athletes on social media, she reigns supreme.
Olivia Dunne has been able to turn her enormous fan base and well-known name into a successful business through NIL, but she is unconcerned with how many people click the follow button. Although significant, followers are not the main objective.
https://twitter.com/livvydunne/status/1437917659748765697?s=20
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At the On3 NIL Elite Series in Nashville on Wednesday, Dunne spoke with many of the top 2024 college football recruits. She discussed how the previous year gave her some pretty interesting possibilities during the discussion, which was chaired by Jonathan Hutton of OutKick.
Among them, Dunne appeared on a New York billboard and in a Walker Hayes music video. Even though that was fantastic, her appearance in the Sports Illustrated swimsuit issue realized a long-held fantasy.
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Dunne didn’t let up in the midst of the year’s flurry of activity. She keeps up her social media activity, works on expanding her portfolio, and pursues her next objective.
Olivia Dunne continues to be reliable.
Engagement is the key component of this consistency. Engagement, not followers.
Olivia said,
“To keep (the momentum) going, you have to be consistent. Look at your engagement on social media. That’s something that I find very important with my audience— seeing how they engage with my posts, because that’s what brands look at too.”
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Similar advice regarding creating a social media presence was given to the Class of 2024 recruits by her mother, Katherine.
Katherine said,
“Be willing to show a little bit more of yourself than just your sport. I think that brands really connect with you as a person. They like to see who you are, and what your values are, and what you stand for.”
Dunne believes that part of “showing more than your sport” also includes being at ease with discomfort. She acknowledged that initially, it wasn’t simple.
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Here’s a skill I had planned to debut at nationals! It was submitted and given an “E” value. Here’s what would have been the “Dunne” 🙁 pic.twitter.com/GgkdMdKTEv
— Olivia Dunne (@livvydunne) April 6, 2020
Hutton joked that he would be overjoyed to hit 60,000 followers while speaking specifically to his fans. Dunne has more than 12 million followers, but she is unable to comprehend their number.
However, she emphasized that followers will arrive once they see your profile when it comes to developing her brand. It all comes down to engagement. Dunne focuses on getting to know her followers, what they are saying in the comments, how many people are viewing a certain post, and how her posts reflect her interests, values, and personality.
officially a tiger!💜💛 Can’t believe I am signed to my dream school! @LSUgym pic.twitter.com/c88QGO80tC
— Olivia Dunne (@livvydunne) November 13, 2019
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There is a great deal of trial and error. There is a lot of education required. It takes time for followers to become engaged and vice versa.
But she never stops working. Dunne has established a media empire that has prepared her for a career that extends far beyond her time in Baton Rouge, and she has no immediate plans to reduce her concentration on social media.
insta saw it first pic.twitter.com/HaJXPiZnmh
— Olivia Dunne (@livvydunne) June 3, 2019
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