Here’s All You Need to Know About Air Jordan 37

Posted on by Jack Marks

A brand of basketball shoes and activewear called Air Jordan is made by the American company Nike. On April 1, 1985, the first Air Jordan sneaker was made for basketball legend and Hall of Famer Michael Jordan while he was playing for the Chicago Bulls in late 1984. Tinker Hatfield, Bruce Kilgore, and Peter Moore created the sneakers for Nike.

Since 1985, Nike has added a new model to its renowned Air Jordan brand almost every year. Given the series’ enormous popularity, the Swoosh created the Jordan Brand label in 1997 to push the boundaries of the partnership between Nike and Michael Jordan.

Michael Jordan Air Jordan
Credits: LogoMyWay

While Jordan Brand has created innumerable colors, with the debut of the Air Jordan 37, the numbered Air Jordan series now has 37 iterations.

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Air Jordan 37 – Official Look

The research of the three phases of jumping—Crash, Load, and Launch—by the Nike Sports Research Lab served as the primary inspiration for the Air Jordan 37 design. The Formula 23 foam, the brand-leading, lightweight, and responsive foam from Jordan Brand, is encased in a TPU mold on the Crash heel.

The carbon fiber shank at the mid-foot is responsible for load, which is the transmission of motion from the heel to the mid-foot. The full-length Zoom Air Strobel, which completely covers the footbed with no additional material above or below, is responsible for the launch phase.

Additional details include an upgraded version of Lenoweave made with the durable and flexible yarn Arkema. The Lenoweave upper’s patterning was influenced by both West African basket weaving and the Air Jordan 7. Support in the shoe is only provided where it is necessary because of the use of a tiered reduction approach to design. In September, Nike and a few stores will release the sneaker in the “Beyond Borders” hue. The “Hare” edition will then be released later in the fall.

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