BREAKING: Apple Close to Completing the NFL Sunday Tickets Rights for Around $3 Billion

Posted on by Jack Marks

NFL Games from the National Football League’s regular season that are not accessible to local affiliates are televised on Sunday Ticket, an out-of-market sports package that could be won by Apple. A fan of a team who lives outside the market where their team plays or a sports bar looking to draw in more customers by luring supporters of out-of-town teams is seen to be the perfect customers of this package (based on marketing).

The NFL‘s Sunday Ticket might end up being the most expensive ticket in its portfolio of television rights. According to Dylan Byers of Puck News, the cost of the out-of-market bundle might increase to as much as $3 billion annually.

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Image Credits – FOS

The core of the broadcast and cable industries has traditionally been live sports, especially football. As traditional media executives seek refuge in their sizable linear income reserves after being alarmed by the Netflix selloff and a market recalibration, the significance of live sports has become even more apparent.

ALSO READ: All you need to know about new live streaming football service NFL Plus

Apple TV likely to get the $3 Billion Sunday Ticket rights

For about $300 per season, Sunday Ticket enables fans to see out-of-market games. According to CNBC, the NFL’s agreements with Fox and CBS preclude the Sunday Ticket bundle from being offered for much less than that price. The report also identifies Apple as the Sunday Ticket rights’ “most probable” winner. Disney and Amazon are further contenders.

Fans have been clamoring for DirecTV to switch from a satellite-based service to a streaming one. The winner of the rights could be able to carve out satellite rights for those who live in remote places without access to high-speed Internet. Since businesses typically rely on satellite signals, the availability of the Sunday Ticket package for pubs and restaurants might also be a problem.

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