Austin Reaves & Kyrie Irving Are The Reason Behind The Spike In NBA Sneakers

Kyrie Irving, an international basketball player, has announced an investment collaboration with KICKS CREW, the world’s top web marketplace for original sneakers and gear, effective 2023. Irving will become a Chief Community Officer and an equity shareholder in KICKS CREW.

Austin Reaves & Kyrie Irving Are The Reason Behind The Spike In NBA Sneakers

Irving has invested in KICKS CREW because of the company’s history and dedication to creating a player-owned and empowered platform. Irving just announced the launch of his new logo and signed a new brand relationship with ANTA. The collaboration is motivated by a shared goal to bring communities together via sneaker culture and democratize the sneaker market.

During the NBA’s early years, athletes like as Magic Johnson and Larry Bird wore Converse, which dominated the market. Jordan Brand helped Nike establish a presence in the NBA during the 1990s.

But now, companies like Rigorer, ANTA, and Lin-Ning/Way Of Wade are starting to upend the industry and cause a stir.

Over the past year, KICKS CREW has seen a phenomenal 560% rise in Li-Ning’s US market share. This demand spike is remarkable, particularly in light of the fact that Li-Ning’s iconic Way of Wade line has been around for more than ten years. Due to this growth, Li-Ning is currently the second-largest US market share holder for performance basketball footwear, only surpassed by industry leader Nike.

Just one Li-Ning shoe, the Way of Wade 10 “Purple Haze,” reached the top 5 in performance basketball sales in the United States in 2022. But in 2023, something unexpected happened: Li-Ning models accounted for four of the top five most popular basketball sneakers.

The WOW 10 in particular, which is the most popular Li-Ning/WOW shoe on KICKS CREW, has witnessed a 10x increase in GMV year over year.

Similar to this, Rigorer has become a major brand owing to its AR1 sneaker, and they have the support of Austin Reaves of the Los Angeles Lakers. The Rigorer AR1 has surpassed Puma to become a top-10 selling performance basketball sneaker on KICKS CREW since its introduction last summer.

Apart from ANTA, Rigorer, and Li-Ning/Way Of Wade, which are all successful developing brands, 361° has also set itself up for success this year with the signing of Nikola Jokic, the MVP of the NBA Finals.

The sneaker business is set to undergo significant upheaval in the years to come as more and more players continue to push the boundaries and create unconventional brands.

In other developments, KICKS CREW is giving away prizes in the form of 50% off discount coupons and $500 shop credit during its inaugural Scavenger Hunt.

Why did Nike cut off Kyrie Irving?

Nike said on Monday that it had formally severed its relationship with Kyrie Irving. The Brooklyn Nets star’s contract with the massive footwear company has expired as a result of Irving posting offensive material on social media and first declining to declare his opposition to antisemitism.

What is Austin Reaves’s career high?

Reaves made seven threes in a career, scoring 32 points. Hayes recorded his best-ever performance as a Laker with 16 points and 10 rebounds, and Russell ended with 16 points and 14 assists (all while playing a solid defensive game).

Which shoes does Austin Reaves wear?

Reaves now owns the AR1 as his own trademark sneaker! Reaves has obtained a share of ownership in Rigorer as of late 2023.

 

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