Serena Williams ventures into a new career, drawing inspiration from her legendary tennis journey
Serena Williams, a tennis legend, has introduced Wyn Beauty, her own cosmetics line.
Ten goods, all designed with active lifestyles in mind, have been released by the 23-time Grand Slam champion to launch the company.
The MVP lip and cheek tint, hydrating skin tint, soft matte creamy concealer, and waterproof liquid eyeliner are a few of these.
Prefixed with a win, Wyn Beauty is a six-year-old endeavor, according to what 42-year-old Williams told People.
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The legendary tennis player claimed that although the project had begun before the COVID-19 pandemic, it wasn’t until her court retirement in September 2022 that it truly took off.
The Michigan native realized there are some unmet requirements in the beauty sector that the collection might address after her 27-year sports career.
“I’ve always been into beauty,” Williams said.
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“But when you’re a tennis player, there’s only so much that you can do because you’re out there on the court for hours.
“You move and sweat a lot, and you wipe everything away.”
“Then, imagine you’re on center court and you’re winning, and then you have 15 minutes to get ready before your press conference — and that includes undoing all the tape jobs and showering.
“You want to look halfway decent after sweating for hours.
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“So for me, it was really just about: how am I able to represent myself in the best way? What are those key products you need to look presentable?”
“That’s been a journey that I’ve been on for my entire career. I would say the second half of my career I was able to find some answers.
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Williams’ history in sports is acknowledged in a few of the products, such as the green tennis ball packaging.
The renowned athlete began expressing her love for skincare and makeup far in advance of Wyn Beauty’s founding.
Williams gave do-it-yourself advice on how to avoid sunburn last year.
