Amazon Prime the Biggest Winners From NFL Week 3 ‘Thursday Night Football’
On Thursday night, Jacoby Brissett led the Cleveland Browns to a 29-17 victory over the visiting Pittsburgh Steelers by passing for 220 yards and two touchdowns. Amari Cooper gained 101 yards and one score on seven catches, and Nick Chubb ran for 113 yards and two scores for the Browns (2-1). David Njoku, of Cleveland, with nine receptions for 89 yards and a score. However, the biggest winner of the game was Amazon Prime. The first regular-season game on Amazon Prime Video as “Thursday Night Football’s” only home was a huge success.
According to Nielsen and Amazon’s first-party assessment, Kansas City’s 27-24 victory over the Los Angeles Chargers last Thursday averaged 15.3 million viewers on all platforms.
Amazon Prime a big hit on Thursday Night Football
Amazon Prime’s “Thursday Night Football” is already “exceeding expectations.” According to Nielsen and Amazon’s first-party measurement, the Los Angeles Chargers vs. Kansas City Chiefs night game last week averaged 15.3 million viewers across all platforms.
About 13 million people watched the first “Thursday Night Football” regular-season game to be available primarily on Amazon’s Prime Video streaming service, according to Nielsen data https://t.co/mOybLNnnPs
— The Wall Street Journal (@WSJ) September 22, 2022
The Chargers-Chiefs game from Week 3’s Thursday night game had more star power, but the AFC North showdown was nonetheless exciting and competitive. When viewing on other platforms is taken into account, it appears that the debut of TNF on Prime Video increased to almost 15 million sets of eyes overall, according to Amazon.
If Amazon Prime can make Steelers-Browns watchable, world domination is within reach https://t.co/vqA5tTEA0R pic.twitter.com/RHlplB3XLh
— Deadspin (@Deadspin) September 22, 2022
The NFL’s own streaming service, NFL+, as well as out-of-home locations like pubs and restaurants are also included in the mix. The first season of an 11-year deal with Prime Video to broadcast 15 Thursday night games has just begun.
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