Dana White Reveals How a Dinner With The Rock Led to an Investment in Howler Head Whiskey Posted on March 9, 2022 by Jim Smarts Along with the Fertitta brothers, Dana White transformed the UFC from a company that was going out of business to the world leader in MMA. White has been the face of the UFC since day one and has not only created a globally recognizable brand but also created a sport in itself. In over two decades, as the President of the UFC, White has amassed a princely fortune for himself, which allows him to enjoy the finer things in life. One such passion White has is the alcohol business, which he is now a part of through Howler Head whiskey. https://www.youtube.com/shorts/m9bOb3na9XY In a podcast with the Nelk Boys, Dana White details how he entered the liquor business through Howler Head. He said, “I was at dinner with The Rock one night, and I always wanted to get into a liquor… and we were talking about it that night and he’s like you know what you’re in let’s do it. Then he called me back two days later and said sh*t man I am sorry there is no more, there is no more to give I did not realize that night.” White continued, “Then his agent calls me back two days later and goes ‘you’re not going to believe this there is a guy that wants to do a liquor deal and he’s looking for somebody and I told him he should talk to you. We hit it off and he sent me over like 60 bottles of liquor.” View this post on Instagram A post shared by Dana White (@danawhite) White’s alcohol brand goes hand in hand with the UFC. In April 2021, Howler Head signed a multi-year global marketing partnership with the UFC. Read More:- “I Fear No Man”- When Conor McGregor Shared an Insight Into His Approach to the Fight Game What is Dana White’s net worth? Dana White has a reported net worth of $500 million. At the time when the UFC was sold to Endeavor, White held a 9% stake in the company resulting in a huge windfall. Ever since then, White has continued with the company. It is reported that White has a yearly salary of $20 million. It will be interesting to see how long White continues with the UFC and how big the promotion can grow.